International Entrepreneurship in the Arts
By Lidia Varbanova, Routledge, 2016, 426 pages, ISBN: 978-1-138-84434-6 (hbk), ISBN: 978-1-138-84435-3 (pbk), ISBN: 978-1-315-73044-8 (ebk)
In her new book entitled International Entrepreneurship in the Arts, Lidia Varbanova, an international consultant, educator and researcher in the field of entrepreneurship and strategies in the arts, culture and creative industries, focuses on teaching students, artists and art managers specific strategies for expanding creative ventures that are already successful domestically to an international audience.
The book's 23 case studies and 54 short examples feature disciplines from fine arts and photography to music, theatre and contemporary dance, and cover ventures in over 20 countries to provide students with practical insight into the issues and challenges facing real arts organisations. The book covers a range of relevant topics, from evaluating opportunities and assessing the external environment and internal factors, to securing financing and choosing an international entry model. Aimed at students interested in the business aspects of arts and cultural ventures, it will also be of use to practitioners looking at ways to internationalize their own enterprises.
The author offers an online masterclass complementing the book.
For more information or to obtain the book, please visit: https://www.routledge.com/International-Entrepreneurship-in-the-Arts/Varbanova/p/book/9781138844353