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Study on Audience Development - How to Place Audiences at the Centre of Cultural Organisations

By the European Commission, Publications Office of the European Union, Luxembourg, 2017, 85 pages, ISBN 978-92-79-59149-5

The Study on Audience Development - How to Place Audiences at the Centre of Cultural Organisations, published by Fondazione Fitzcarraldo, together with Culture Action Europe, ECCOM and Intercult as a consortium, was developed in the framework of the Creative Europe programme. The aim of the study is to provide successful approaches and methods in the area of audience development, to be disseminated among European cultural organisations and serve as a basis for the selection criteria in future calls for proposals launched by the Creative Europe programme. The study also aims to equip cultural leaders with the means to make a convincing case for becoming more audience-centric internally, (towards boards of directors, communication and artistic departments, advisory committees and other decision structures) or externally (public authorities, patrons, friends schemes, sponsors, etc).

The key terms are: cultural impact, immaterial indicators, shared knowledge, shared practice, people to people, and citizen/visitor.

The study is available online at engageaudiences.eu/2017/05/05/study-on-audience-development-at-a-glance/